What is omnichannel fulfillment?
It connects the inventory and orders split across e-commerce, stores, warehouses, and 3PLs, and ships each order from the best location. Whatever channel an order comes from, it ships from wherever the stock is. Selling store stock online, in-store pickup, and distributed shipping all come from this one idea.
You can start from “we want to sell our store stock online”.
You have the stock — just not where it sells
As channels and locations grow, inventory splits, the shipping origin stays fixed, and manual work piles up. Lost sales come from inventory and orders that sit disconnected.
Online and store inventory move separately
The e-commerce warehouse is out of stock while the same item sits in a store — or the reverse. Lost sales and markdowns happen at the same time.
Every order ships from one place
All orders ship from a central warehouse — even when the customer is next to a store. Delivery time and shipping cost never come down.
More systems, more manual work
Cart, POS, WMS, and 3PL screens don't talk to each other, so people bridge the gaps by hand. Every new channel or location adds load.
One view of stock, one origin decision per order
Omnichannel fulfillment does three things at once: one number for all your stock, the best origin chosen per order, and the same procedure at every location. Operations only run when all three are in place.
One number for all your stock
Stock in stores, warehouses, 3PLs, and overseas locations becomes one network — sellable wherever it sits.
Pick the origin per order
For each order, the best origin is chosen automatically from stock, destination, and location priority — and turned into a shipping instruction.
Same procedure in store and warehouse
Picking, shelving, and labels follow one procedure, so store staff ship with the same quality as a warehouse.
Start from the problem you have
Where to begin differs by brand. Start with the biggest issue, then widen the scope.
Sell store stock online
Allocate idle store stock to online orders and ship from the store or via an MFC.
Learn moreShip from close by (micro-fulfillment)
Turn small urban sites into shipping locations to cut delivery time and cost together.
Learn moreMove stock between locations
Move stock to where it sells, reducing stockouts and overstock per location — and track every transfer on one screen.
Learn moreStep by step, from the channels and locations you already have
Start by reviewing where stock is uneven, run it at a few stores or locations, and expand step by step.
Assess
Look at where orders are delivered and how stock is distributed by channel and location — and where stock would have sold.
Connect
Connect your cart, POS, WMS, and 3PLs. Existing systems stay as they are.
Route
Set location priority and allocation rules, then start routing orders. Begin with a subset of stores or locations.
Expand
Widen channels and locations as you go, and keep tuning placement and rules.
What is omnichannel fulfillment?
It connects the inventory and orders split across channels and locations — e-commerce, stores, warehouses, 3PLs — and ships each order from the best place. Whatever channel an order comes from, it ships from wherever the stock is, reducing stockouts and overstock at once.
How is it different from micro-fulfillment?
Micro-fulfillment is about where you hold stock — small locations close to customers. Omnichannel fulfillment is the overall system that treats inventory and orders as one across channels and locations; micro-fulfillment is one part of it.
Does it cover in-store pickup (BOPIS) and ship-from-store?
Yes. Store stock can be allocated to online orders and shipped from the store, and shoppers can see live store stock on Shopify product pages and choose in-store pickup.
How is the shipping location chosen for each order?
Among the locations that hold the item, we decide automatically from distance to the destination, shipping cost, and the priority you set for each location. You can also pin a specific product to a specific location at the SKU level. Every decision — which location, and why — is visible in the console.
Can you handle the physical operations too?
Yes. Through a partnership with a major logistics group, around 100 3PL spaces nationwide are available as logistics locations, covering inbound, storage, picking, packing, shipping, and returns. Your own stores and warehouses can be added as origins.
Adoption and
partnership inquiries
We welcome inquiries about our services, adoption, and partnership. Start with where your inventory stands today.